Who Killed Alta? The Tragedy of the Best Electric Motorcycle

Feb 19, 2022 — Watch Now | Lauded as the best electric dirt bike, the Alta Redshift only lived four years before the company went bankrupt. Who killed this futuristic motocross bike, and why?

It's cold in the electric motorcycle market. People need cars, so the climate conscious choose electric ones. But those who shred dirt on a Sunday afternoon are rarely environmentalists. So, if an electric dirt bike is going to sell, it better be performance-oriented.

Related Products

Related Videos

Blank

Feet Forward Motorcycles are Technically Better

Recumbent motorbikes barely exist - only a few have tried and failed. But their advantages are world shaking.

Blank

Tank Slappers and the Quest for Perfect Suspension

Does the perfect suspension setup exist? Actually, yes. But it has nothing to do with preload, rebound or compression damping.

Blank

The Stealership Trap - Why We Need the Dealership Rip Off

Can we get cars and motorcycles any cheaper, or is the stealership an unavoidable part of supply chain economics?