Who Killed Alta? The Tragedy of the Best Electric Motorcycle
Feb 19, 2022 — Watch Now | Lauded as the best electric dirt bike, the Alta Redshift only lived four years before the company went bankrupt. Who killed this futuristic motocross bike, and why?

It's cold in the electric motorcycle market. People need cars, so the climate conscious choose electric ones. But those who shred dirt on a Sunday afternoon are rarely environmentalists. So, if an electric dirt bike is going to sell, it better be performance-oriented.
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