100 Percent
About 100 Percent
100 Percent combines style and functionality in all of their optical products. Professional dirt riders like Justin Bogle and Marvin Musquin demand only the best – and 100 Percent delivers. Each goggle and lens is specially designed for the crashes and splashes of hard-core motocross.
But 100 Percent is about more than quality products! The brand epitomizes the style of 1980s, golden-age dirt biking. As old-timers will tell you, the iconic 100% logo was once sewn into every jersey, pasted onto every bike, and stickered over every bus stop. Today, 100 Percent products are still charged with that vintage appeal. It is said that the founder – ex-racer and pit mechanic Drew Lien – named the company by asking himself, “What does it take to win?” Today, the answer rings as true as ever: 100 Percent.